2012 was a Good Year for Tourism Industry

2012 was a good year for Montana’s tourism-based industry. In this evening’s feature interview with Edward O’Brien, the director of the University of Montana’s Institute for Tourism and Recreation Research says resident and non-resident travelers pumped an impressive amount of money into our economy. What’s more, Norma Nickerson says there seems to be a rather optimistic long-term outlook for many of Montana’s tourist related businesses.
First, more on how the data is collected and analyzed: