‘Innovate Montana’ campaign uses state’s beauty, select statistics to attract entrepreneurs

Governor Brian Schweitzer (right) speaks about Innovate Montana campaign with Watkins and Sheppard CEO Ray Kuntz on Monday

The State Commerce Department is promoting a new website that seeks to attract entrepreneurs to Montana.

Five Semi-Trailers are driving around the Seattle area wrapped in giant advertisements for innovatemontana.com

The semis go along with television advertisements in important West Coast markets.

Capitol Reporter Dan Boyce asks if those seeing the campaign in other states can trust what they see.

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